User Acquisition Manager / Performance Marketer

Fabulous is an award-winning health, wellness, and coaching company dedicated to helping individuals achieve their fullest potential through evidence-based behavioral science. We are seeking a Senior User Acquisition Manager to own and scale growth for our core products, bridging the gap between performance marketing and product strategy.

Key responsibilities

• Own end-to-end UA performance, including strategy, execution, and scaling across web and web-to-app funnels.
• Drive profitable growth by optimizing for long-term metrics like LTV and ROAS rather than short-term CPA.
• Partner with Product Growth and Creative teams to prioritize initiatives across onboarding, pricing, and user experience.
• Design and execute rigorous testing strategies across channels, creatives, and funnels.
• Improve tracking, attribution, and data quality in collaboration with Engineering and Data teams.

Requirements

• 5+ years of experience in user acquisition or growth, managing substantial budgets for subscription-based apps or consumer products.
• Proven track record of owning performance for a product line rather than just executing campaigns.
• Deep expertise in Meta, Google, and at least one additional paid channel like TikTok or Pinterest.
• Strong analytical mindset with hands-on experience in BI tools such as Amplitude or Looker.
• Ability to influence product roadmaps through data-driven insights and a proactive ownership mentality.

What we offer

• A fully remote, flexible work environment that prioritizes deep work and minimal meetings.
• The opportunity to contribute to an award-winning product used by over 30 million people worldwide.
• A collaborative culture focused on craftsmanship, responsibility, and evidence-based research.
• A professional environment where ego is checked at the door and ownership is highly valued.