Social Media Manager

Trafilea is a leading Consumer Tech Platform dedicated to transformative brand growth, building the AI-powered engines that scale the next generation of global consumer brands. We are currently seeking a creative and data-driven Social Media Manager to lead the organic social presence for our brand, Shapermint, across platforms like Instagram, TikTok, Pinterest, and YouTube Shorts.

Key responsibilities

• Develop and execute a comprehensive organic social strategy that aligns with brand goals and drives measurable engagement.
• Identify emerging cultural and category trends in the apparel and lifestyle sectors to create highly relevant, shareable content.
• Lead the creative direction and aesthetic of social channels, ensuring a consistent, aspirational, and body-positive brand voice.
• Create detailed creative briefs and utilize AI tools to accelerate trend analysis, ideation, and content production workflows.
• Analyze performance metrics and social KPIs to optimize content strategies and maximize organic growth and revenue contribution.

Requirements

• 4–6 years of professional experience managing social media for DTC lifestyle, beauty, or apparel brands.
• Deep understanding of organic social algorithms and content performance on TikTok, Instagram, and short-form video platforms.
• Proven ability to translate business objectives into platform-native creative concepts that resonate with modern audiences.
• Experience using data dashboards and performance metrics to guide strategic decision-making and content testing.
• Proficiency in integrating AI tools into daily workflows for research, competitor analysis, and creative optimization.

What we offer

• The opportunity to work within a dynamic, diverse, and talented global team in a fully remote environment.
• Access to cutting-edge AI and automation technologies to support your growth and creative output.
• A fast-paced, innovative culture that encourages rapid testing and professional development.