Social Media Lead

GPC is seeking a strategic Social Media Lead to architect and manage the complete social ecosystem for a diverse portfolio of brands across Southeast Asia. This leadership role focuses on integrating powerful brand-led social presence with high-impact creator-driven marketing to drive engagement and business results.

Key responsibilities

• Develop and execute holistic social media strategies that integrate brand-owned channel management with creator-led campaigns.
• Lead strategy, content creation, and community management across major platforms including TikTok, Instagram, YouTube, and Facebook.
• Architect and manage the full scope of influencer marketing programs, from talent identification to ROI analysis.
• Lead, mentor, and train the regional social media team while fostering a culture of creativity and strategic growth.
• Act as a trusted advisor to clients by crafting data-backed proposals and presenting strategic recommendations.

Requirements

• 7+ years of hands-on social media experience, preferably within an agency environment.
• Proven track record of designing integrated social strategies that combine brand-owned channels and creator campaigns.
• Deep expertise in influencer marketing, including strategic planning and campaign execution.
• Strong analytical mindset with the ability to use data to prove the value of integrated social strategies.
• Exceptional leadership skills with experience managing and motivating diverse teams.

What we offer

• Opportunity to shape the social ecosystem for high-profile brands across Southeast Asia.
• Work in a dynamic, innovation-driven environment that celebrates bold ideas.
• Access to a collaborative team culture that prioritizes professional growth and learning.