SEO/AIO Specialist

Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.

Think finance is stuffy? Think again.

At Equiti, we’re building fintech with a purpose: making wealth tools accessible to everyone. As we continue to grow, we’re seeking talented individuals who thrive in innovative environments. , and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment. Our Marketing department would like to welcome a detail-oriented.

SEO/AIO Specialist for a fully remote position working closely with our Europe and Dubai-based team.

We're looking for an experienced SEO/AIO Specialist who is passionate about shaping how brands are discovered across both traditional search engines and emerging AI-powered search experiences.

As search continues to evolve, traditional SEO is no longer enough. In this role, you will lead the development and execution of SEO and AI search visibility strategies that strengthen Equiti's presence across Google Search, Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms.

You will combine technical SEO, content optimization, and Generative Engine Optimization (GEO) to improve our organic visibility and ensure our content is effectively surfaced by both search engines and LLMs.

What important - in this role, you will connect deep SEO expertise with strong project coordination skills to ensure that SEO initiatives are delivered efficiently, on time, and aligned with business priorities.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic visibility and website performance.

• Develop and implement AI search visibility strategies to increase brand presence across AI-powered search experiences and generative AI platforms.

• Perform technical and on-site SEO audits and collaborate with developers and content editors to implement recommendations.

• Create, prioritize, and manage SEO task backlogs, tickets, and project roadmaps

• Prepare detailed briefs and requirements for copywriters, content editors, and other stakeholders.

• Track the progress of SEO initiatives and ensure tasks are delivered on time and according to agreed priorities.

• Monitor SEO and AI search performance using tools such as Google Search Console, Google Analytics 4 (GA4), Ahrefs, Screaming Frog, and other relevant platforms.

• Analyze website performance and identify opportunities for continuous optimization.

• Collaborate with Content, Web Development, and Marketing teams to ensure SEO best practices are incorporated into all digital initiatives.

• Stay up to date with search engine algorithm updates, AI search trends, and evolving SEO best practices.

Experience Requirements

• Minimum 4 years of hands-on experience in SEO.

• Proven experience managing both technical and on-page SEO initiatives.chante

• Strong understanding of search engine algorithms, ranking factors, and modern SEO best practices.

• Familiarity with AI-powered search experiences and an understanding of how large language models (LLMs) discover, interpret, and surface web content.

• Experience coordinating cross-functional projects involving multiple stakeholders.

• Proven ability to manage multiple projects, priorities, and deadlines simultaneously.

• Experience using SEO tools such as Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, Screaming Frog, or equivalent.

• Solid understanding of HTML, CSS, JavaScript fundamentals, and website architecture.

• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.

• Excellent problem-solving, communication, and organizational skills.

• Ability to manage multiple projects simultaneously and meet deadlines.

• English proficiency at B2 level or higher, with the ability to communicate effectively in both spoken and written English.

With energy, drive, and imagination, there’s no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.

Equiti is an equal opportunity employer.

“Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.