SEO Content Specialist

Trade Nation is seeking a dedicated SEO Content Specialist to create and refine high-intent, search-led content that drives conversion and supports growth. You will play a pivotal role in shaping our digital presence by balancing traditional SEO strategies with emerging Generative Engine Optimisation (GEO) techniques to ensure our content remains visible and authoritative in an AI-driven search landscape.

Key responsibilities

• Write and update high-intent SEO content, including commercial pages, comparison guides, and educational materials.
• Optimize content for GEO to ensure it is effectively surfaced and cited by AI-driven search engines like ChatGPT and Google AI Overviews.
• Conduct thorough keyword research to identify content opportunities, search intent, and coverage gaps across global markets.
• Manage and localize content across multiple international websites, ensuring consistency in tone and compliance while avoiding duplication.
• Analyze content performance metrics to drive continuous improvements in rankings, organic traffic, and user engagement.

Requirements

• Proven experience in SEO writing and editing with a deep understanding of search intent and SERP formats.
• Strong grasp of GEO principles and how content is processed by LLM-driven search engines.
• Expertise in E-E-A-T and YMYL standards, particularly within regulated or financial services sectors.
• Ability to manage content across global websites while maintaining strict compliance and quality standards.
• Data-driven mindset with the ability to translate performance insights into actionable content optimizations.

What we offer

• Opportunity to work in a performance-led environment focused on high-impact SEO strategies.
• Collaborative culture that values feedback, iteration, and continuous professional growth.
• Exposure to global markets and complex, multi-country content management challenges.