Senior/Regular Digital Analytics Specialist

Project description:

We are looking for a Digital Analytics Specialist to support data-driven decision-making across digital products and marketing initiatives.

The role focuses on delivering actionable insights through advanced analytics, structured analysis projects, dashboard development, and tracking validation. You will work on improving digital performance by identifying optimization opportunities across user journeys, campaigns, and product experiences.

You will collaborate closely with Marketing, Product, UX, and Engineering teams to ensure high-quality data collection, insightful reporting, and continuous optimization of digital touchpoints.

We're looking for someone who can join the project immediately on a freelance/b2b basis. The initial contract is planned until the end of 2026, with a possibility of extension depending on project demand and performance.

Tech stack:

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Looker Studio (Google Data Studio)

• Power BI

• Hotjar / FullStory (or similar session replay tools)

• Excel (advanced: pivot tables, lookups, data analysis)

• SQL / BigQuery (nice to have)

Requirements:

• Strong Regular / Senior level experience in Digital Analytics

• Fluent English (B2+/C1)

• Hands-on experience with GA4 and GTM (implementation, validation, troubleshooting)

• Strong experience in dashboard development and data visualization (Looker Studio, Power BI)

• Ability to analyze: Conversion funnels, User journeys and behavior, Campaign performance, Engagement metrics and site interaction

• Experience with A/B testing and statistical analysis

• Experience with session replay / behavioral analytics tools (e.g., Hotjar, FullStory)

• Strong analytical thinking and problem-solving skills

• Ability to translate complex data into actionable insights and business recommendations

• Experience with tracking validation, QA, and ensuring data accuracy

• Experience working with cross-functional teams (Marketing, Product, UX, Engineering)

• Strong communication and stakeholder management skills

Nice to have:

• Experienced in using AI tools in day-to-day workflow

• Experience with AI-driven traffic analysis and emerging search trends (AIO / AI-generated traffic)

• Experience with CRM integrations and tracking validation

• Knowledge of Google Search Console

• Experience in e-commerce or digital product analytics

• Understanding of GDPR, consent management, and data privacy compliance

• Experience with product analytics and feature usage tracking

Main responsibilities:

Lead and contribute to deep-dive analysis projects across:

• Campaign performance

• User experience (UX) and behavioral insights

• Conversion funnels and e-commerce performance

• Product analytics and feature usage

• Site pathing and engagement analysis

Conduct A/B test analysis and provide statistically sound recommendations

Design, build, and maintain dashboards:

• Develop new reporting solutions

• Improve existing dashboards and frameworks

• Ensure data quality and business alignment

Perform tracking validation and analytics QA:

• Validate GA4 and GTM implementations

• Support site launches and feature releases

• Troubleshoot tracking and data inconsistencies

Analyze emerging traffic patterns:

• AI-driven traffic and AIO content

• Traffic sources and behavioral trends

• Changes in engagement and performance

Deliver ad-hoc analysis:

• Translate business questions into structured analyses

• Provide actionable insights and recommendations

• Support stakeholders across Marketing, Product, and UX