Senior UA Manager (Web Apps & Funnels)

On The Spot Development is seeking a highly experienced Senior UA Manager to lead user acquisition efforts for our mobile-first web products. In this role, you will take full ownership of the acquisition strategy, managing paid channels and collaborating with product teams to optimize the entire user funnel from landing pages to checkout.

Key responsibilities

• Develop and execute a comprehensive UA strategy, including channel mix, budget allocation, and KPI definition.
• Launch and scale campaigns across Google Ads, Apple Search Ads, Meta, and TikTok to drive growth.
• Manage measurement infrastructure, including MMP setup, SKAN/ATT strategy, and detailed cohort analysis.
• Drive creative testing processes and collaborate with design teams to produce high-performing ad assets.
• Provide weekly performance reporting on key metrics such as CPI, CPA, ROAS, and LTV to leadership.

Requirements

• Minimum of 5 years of experience in mobile app UA or performance marketing with a proven track record of growth.
• Hands-on expertise in managing Google Ads App campaigns and Apple Search Ads.
• Deep understanding of iOS and Android ecosystems, including ATT, SKAdNetwork, and store policies.
• Strong analytical skills with experience in MMPs and cohort-based performance tracking.
• Ability to work independently as a solo function, demonstrating self-drive and strategic thinking.

What we offer

• Opportunity to work on innovative, high-impact products within a supportive and professional environment.
• A culture focused on fairness, clear communication, and long-term employee satisfaction.
• Access to a comprehensive benefits package designed to support your professional and personal well-being.