Senior Scientist (NLP & GenAI) - Consumer Insights, Brand Equity & Trends

Kratos Growth is a consumer intelligence platform that transforms billions of data points into strategic insights for global brands. We are looking for a Senior Scientist to join our Data Science team and bridge the gap between advanced NLP and GenAI models and real-world consumer insights.

Key responsibilities

• Design and maintain category taxonomies across various markets and industries.
• Build and validate classifiers that tag consumer text in over 20 languages while ensuring high precision and recall.
• Develop and validate product equity measures against market data to distinguish real change from seasonality.
• Back-test trend ranking factors to effectively separate fads from lasting market trends.
• Translate complex model outputs into clear, actionable stories for clients and mentor team members on insight methodologies.

Requirements

• 5+ years of experience in data science, analytics, or quantitative research, with at least 2 years in consumer insights.
• Deep understanding of brand equity frameworks and their link to sales and market share.
• Proven experience in building category frameworks, taxonomies, and conducting NLP on unstructured text.
• Strong statistical skills, including time series analysis, seasonality adjustment, and driver analysis.
• Proficiency in Python and SQL, with practical experience in PySpark or Databricks.

What we offer

• Fully remote work environment with no physical office requirements.
• High level of ownership and impact on products used by Fortune 500 clients.
• Opportunity to solve real-world challenges using the latest GenAI, LLM, and NLP technologies.
• Autonomy in your work and the ability to influence brand measurement and innovation strategies.