Senior Product Marketing Manager

Colibri Group is a leader in online professional education, dedicated to supporting healthcare organizations and professionals through a growing portfolio of solutions. We are seeking a Senior Product Marketing Manager to define how we position, launch, and grow our Healthcare B2B products, turning market insights into compelling stories and effective go-to-market strategies.

Key responsibilities

• Own the Healthcare B2B product marketing approach, including positioning, messaging, and go-to-market plans across our product portfolio.
• Build clear value propositions, buyer personas, and customer journeys that reflect the needs of healthcare organizations.
• Lead customer and competitive research to develop actionable intelligence for Marketing, Sales, and Product teams.
• Manage product launches from planning through market readiness, ensuring alignment across all cross-functional deliverables.
• Equip Sales and go-to-market teams with practical resources and consistent messaging to effectively communicate our portfolio story.

Requirements

• 6+ years of hands-on product marketing experience in B2B or enterprise software environments.
• Proven track record of bringing complex products to market and translating customer needs into value propositions.
• Strong ability to build alignment and drive initiatives across teams without direct reporting authority.
• Data-informed mindset with experience using performance metrics to evaluate impact and refine strategy.
• Excellent communication and interpersonal skills with a proactive, problem-solving approach.

What we offer

• Opportunity to own meaningful product marketing work with high visibility across the Healthcare B2B business.
• Collaborative environment working directly with Product, Sales, Marketing, and Client Success partners.
• Room to influence strategy, build stronger processes, and shape how we go to market.
• A mission-driven organization where your expertise has a visible impact on professional education.