Senior Product Manager, Member Lifecycle Growth

PPLSI is seeking a Senior Product Manager to lead our Member Lifecycle Growth initiatives. In this role, you will own the post-paywall member journey, focusing on onboarding, activation, revenue expansion, and retention for our legal and identity protection services.

Key responsibilities

• Own the end-to-end onboarding and activation experience for all member products.
• Design personalized user journeys to drive habit formation and discovery of additional services.
• Identify and close revenue leakage points through experimentation and lifecycle marketing strategies.
• Run a high-velocity experimentation program, including A/B testing and cohort analysis.
• Partner with engineering, design, and data teams to build and optimize in-product experiences.

Requirements

• 5–8 years of product management experience, specifically with consumer or self-serve subscription products.
• Proven track record of managing growth funnels, activation, and retention metrics.
• Strong data-driven mindset with proficiency in product analytics and experimentation frameworks.
• Deep understanding of subscription economics and financial modeling.
• Ability to bridge technical architecture discussions with customer-centric product design.

What we offer

• Opportunity to shape the growth strategy for a company serving over a million members.
• Collaborative environment working with cross-functional teams including engineering, marketing, and finance.
• Impact-focused role where you own outcomes and drive measurable business results.