Senior Product Manager (6294)

itD Tech is seeking a Senior Product Manager to lead the strategy and execution of our SEO, Generative Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. This role is pivotal in shaping how our company is discovered across traditional search engines, AI-powered search experiences, and app marketplaces.

Key responsibilities

• Define and maintain the company's SEO, GEO, and ASO product strategy to drive traffic, engagement, and digital growth.
• Develop and execute strategies to improve visibility within generative AI platforms and conversational search experiences like ChatGPT, Gemini, and Perplexity.
• Own and prioritize the product roadmap, leading initiatives from concept through launch in collaboration with engineering teams.
• Analyze quantitative and qualitative data to identify opportunities for product enhancements and roadmap investments.
• Manage and collaborate with key SEO and discoverability partners and strategic vendors.

Requirements

• Strong experience developing and executing SEO strategies that drive measurable organic growth for large consumer-facing digital platforms.
• Demonstrated experience optimizing content and experiences for generative AI engines and conversational search platforms.
• Deep understanding of large language models (LLMs), prompt engineering, and their impact on digital discoverability.
• Proven ability to influence stakeholders and lead cross-functional teams in a highly collaborative environment.
• Hands-on experience with Jira and Agile product management practices.

What we offer

• The opportunity to shape AI-native ways of working across a global organization.
• A highly visible role with significant impact on digital discoverability and business outcomes.
• A collaborative environment that values strategic thinking and innovation.