Senior PPC Specialist

Talent Sam is seeking a highly analytical and data-driven Senior PPC Specialist to lead paid acquisition efforts across major digital advertising platforms. This hands-on role focuses on maximizing profitability and driving sustainable growth by optimizing the entire acquisition funnel, managing campaign performance, and executing strategic marketing initiatives.

Key responsibilities

• Plan, launch, and optimize paid media campaigns across Meta, Google, LinkedIn, and other advertising platforms.
• Monitor and improve key performance metrics, including ROAS, CPA, CAC, CTR, Conversion Rate, and LTV.
• Identify profitability issues and optimize the entire conversion funnel through rigorous testing.
• Conduct A/B testing for audiences, creatives, landing pages, and offers to improve results.
• Manage advertising budgets, scale high-performing campaigns, and provide actionable insights through detailed reporting.

Requirements

• 4+ years of professional experience managing Meta and Google Ads campaigns.
• Proven track record of optimizing campaigns based on ROAS, CPA, CAC, and overall profitability.
• Strong understanding of conversion funnels and conversion rate optimization (CRO) strategies.
• Proficiency with Google Analytics 4, Google Tag Manager, and various reporting dashboards.
• Native or near-native English proficiency with strong analytical and problem-solving skills.

What we offer

• Opportunity to work in a fully remote environment with a focus on performance marketing.
• Collaborative atmosphere working with creative and marketing teams to drive campaign success.
• Exposure to diverse projects across eCommerce, SaaS, and Lead Generation sectors.