Senior Performance Marketing Manager

Boldin is a comprehensive financial planning platform dedicated to making financial confidence accessible to everyone. We are looking for a Senior Performance Marketing Manager to join our mission-driven team and take full ownership of our paid user acquisition strategy as we enter a pivotal phase of growth.

Key responsibilities

• Own the end-to-end paid acquisition strategy, managing the budget and channel mix across SEM, paid social, and emerging channels like CTV or sponsorships.
• Execute hands-on campaign management, including build, launch, optimization, and reporting to hit specific CAC and ROAS targets.
• Develop and maintain a rigorous testing cadence for ad copy, creative formats, and landing pages to drive continuous performance improvements.
• Partner with product and design teams to optimize funnel conversion rates based on data-driven recommendations.
• Collaborate with the data team to ensure accurate attribution, tracking, and measurement of campaign performance.

Requirements

• 6+ years of experience in performance marketing or paid acquisition within a B2C environment.
• Proven track record of managing annual paid budgets of at least $1M while consistently hitting efficiency targets.
• Deep hands-on expertise in Google Ads and Meta, with the ability to build and optimize accounts independently.
• Strong analytical skills with experience pulling data from BI tools and building custom reports.
• Solid understanding of subscription or freemium business models and experience optimizing for downstream revenue.

What we offer

• The opportunity to shape the growth strategy of a mission-driven financial platform.
• A fully remote work environment that values autonomy and clear communication.
• Direct collaboration with leadership and cross-functional partners in product, design, and data.
• A culture that prioritizes diverse perspectives and inclusive growth.