Senior Paid Social Strategist (Meta and TikTok)

MVR Digital is a fast-growing performance marketing agency specializing in full-funnel paid media for DTC, e-commerce, and luxury brands. We are seeking a Senior Paid Social Strategist to lead strategy, execution, and optimization for our key accounts on Meta and TikTok.

Key responsibilities

• Develop and execute comprehensive paid social strategies aligned with client goals, budgets, and KPIs.
• Manage end-to-end campaign lifecycles, including daily optimization, creative testing, and audience strategy.
• Analyze performance data across creative, audience, and funnel stages to guide decision-making and roadmaps.
• Brief creative teams with actionable feedback and iterate on concepts to drive performance.
• Mentor junior team members and act as a quality gatekeeper for paid social campaigns across the agency.

Requirements

• Four or more years of hands-on paid social experience in an agency or high-growth environment.
• Proven success managing large monthly budgets with clear improvements in ROAS, CPA, and MER.
• Deep expertise in Meta Ads, including Advantage+, CBO, and CAPI, alongside practical TikTok Ads experience.
• Strong creative instincts with the ability to critique and iterate on ad concepts effectively.
• Fluency in GA4, Looker Studio, and advanced attribution frameworks.
• Excellent communication skills with the confidence to lead client-facing discussions.

What we offer

• Opportunity to own paid social strategy for high-growth accounts with measurable impact.
• Collaboration with a supportive, ambitious team of creative and analytics experts.
• A remote-first culture that prioritizes professional growth and career development.
• Flexible working arrangements and a focus on long-term career incubation.