Senior Marketing Manager

Native is a next-generation liquidity infrastructure that transforms traditional inventory-based trading with a credit-driven model. We are seeking an experienced Senior Marketing Manager to lead our marketing strategy and drive awareness for our innovative DeFi solutions in a fully remote environment.

Key responsibilities

• Design and implement end-to-end marketing campaigns to drive hype, awareness, and adoption of new business product lines.
• Develop and manage the content calendar across all marketing channels, ensuring alignment with overall business goals.
• Create and oversee the production of engaging long-form and short-form content, including articles, presentations, and social media assets.
• Monitor key performance indicators and marketing metrics across all channels, using data to inform strategic decisions.
• Define and execute a best-in-class approach to community engagement while cultivating a deep understanding of Web3 consumers.

Requirements

• 6-8 years of experience in content marketing, writing, and campaign management with a proven track record on social platforms.
• Advanced knowledge of DeFi, crypto, blockchain, and Web3 technologies, with the ability to translate technical concepts into engaging narratives.
• Demonstrated expertise in running high-impact growth marketing campaigns for both technical audiences and end consumers.
• Strong analytical skills to track and interpret marketing performance metrics, driving data-driven decision-making.
• Exceptional creativity and strong writing skills, including experience producing both fast-moving micro-content and longer-form articles.

What we offer

• The opportunity to lead marketing initiatives in a fast-paced, dynamic, and fully remote environment.
• Collaboration with cross-functional teams including product managers and engineers to address real-world challenges in the DeFi space.
• A role that allows you to shape brand positioning and audience engagement tactics for a cutting-edge liquidity infrastructure.