Senior Marketing Manager

Starbond is a high-speed direct-to-consumer brand dedicated to building incredible products and unforgettable customer experiences. We are seeking a high-octane Senior Marketing Manager to drive profitable scale by leveraging data, customer psychology, and relentless execution.

Key responsibilities

• Build and scale high-performing acquisition channels across Meta, Google, Shopify, Email, SEO, and Amazon.
• Establish strict CAC thresholds and optimize for contribution margin rather than vanity metrics.
• Master the LTV engine by analyzing repeat purchase rates and designing high-impact lifecycle campaigns.
• Lead paid media strategy, budget pacing, and creative testing frameworks while enforcing a data-first approach.
• Direct external agencies and mentor the internal marketing team to ensure high standards and rapid creative pipelines.

Requirements

• Proven track record running end-to-end growth for a fast-scaling DTC e-commerce brand.
• Deep, intuitive fluency in unit economics, including CAC, LTV, MER, and cohort retention.
• Hands-on experience with Meta Ads, Google Ads, Klaviyo, SEO/AEO tactics, and Shopify.
• Ability to challenge agency assumptions and demand top-tier performance results.
• Strong leadership skills with experience coaching creative teams and setting clear KPIs.
• Analytical mindset capable of translating complex data into profitable business actions.

What we offer

• The opportunity to own the entire DTC growth engine for a rapidly scaling brand.
• A culture of accountability, high standards, and fast feedback loops.
• Full autonomy to shape marketing strategy and drive significant business impact.