Senior Marketing Lead

saas.group is looking for a Senior Marketing Lead to join the DAKboard team, a fast-growing smart display platform. This is a hands-on, strategic role where you will own the marketing engine from the ground up, working closely with the CEO to drive growth for a product used by tens of thousands of households.

Key responsibilities

• Develop and execute a comprehensive marketing strategy across multiple channels including email, CRO, performance marketing, social, and SEO.
• Manage and quality-check the work of part-time contractors and external specialists.
• Implement and scale AI agents and automation tools to streamline research, content creation, and data analysis.
• Collaborate with the CEO to define priorities, manage budgets, and test new growth opportunities.
• Create compelling content that resonates with our core audience of busy families and parents.

Requirements

• Proven experience in marketing B2C SaaS or subscription products with ownership across multiple channels.
• Strong ability to think in systems and effectively delegate tasks to contractors and AI agents.
• Native-level American English proficiency with a deep understanding of US consumer behavior.
• Hands-on experience using AI tools for marketing research, content, and automation.
• Self-driven, organized, and capable of managing projects independently from strategy to execution.

What we offer

• Full remote work environment with ultimate flexibility and autonomy.
• A high-trust culture with minimal bureaucracy and a focus on efficient, sustainable momentum.
• Access to a global community of entrepreneurial SaaS professionals for knowledge exchange.
• Flexible time off policy to ensure you can recharge when needed.