Global Events and Regional Marketing Delivery
● Deliver the company’s global portfolio of conferences, trade shows, executive events,
customer programs, roundtables, webinars, and digital events.
● Execute the agreed regional marketing calendars for EMEA and Continental Europe.
● Turn approved priorities into clear execution plans with defined deliverables, owners,
budgets, timelines, and success measures.
● Coordinate campaigns, opportunity-based and account-based marketing, partner
programs, customer activities, workshops, sales enablement, content initiatives, and field
events.
● Manage project plans, budgets, vendors, logistics, readiness, onsite execution,
follow-up, and program closeout.
● Identify risks, resolve blockers, track deadlines, and escalate issues when required.
● Ensure regional programs align with company strategy while remaining relevant to local
markets and audiences.
Cross-Functional and Commercial Execution
● Act as the primary execution owner for assigned campaigns and events.
● Coordinate Content, Creative, Growth, Digital, Social, Communications, Product
Marketing, Marketing Operations, Analytics, agencies, and vendors.
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● Provide clear briefs, deadlines, responsibilities, and feedback to contributing teams.
● Partner with regional Sales and BDR teams to confirm target audiences, account
priorities, participation, meetings, outreach, and follow-up.
● Ensure each program has clear commercial objectives and defined next steps.
● Maintain accurate CRM setup, tracking, reporting, and stakeholder updates.
● Track performance against agreed measures, including attendance, engagement,
meetings, leads, target-account participation, opportunity progression, follow-up, and
budget.
● Communicate confidently with executives, customers, prospects, partners, speakers,
and industry stakeholders.
● Maintain momentum and accountability across teams without relying on direct reporting
authority.