Senior Manager, Demand Generation

Backstory is the leading AI answers platform for sales teams, helping organizations drive revenue by providing trusted insights directly within existing workflows. We are looking for a Senior Manager of Demand Generation to own our buyer acquisition strategy and pipeline conversion in an AI-first marketing environment.

Key responsibilities

• Own paid acquisition and performance marketing across search, social, and digital ABM, optimizing for pipeline and CAC.
• Lead SEO and AI-driven discovery (AEO) across platforms like Google, ChatGPT, and Perplexity to increase brand visibility.
• Build AI-powered campaign automation using tools like Clay, Make, and n8n to scale personalization and research.
• Manage web performance and CRO, continuously testing landing pages and user experiences to increase qualified conversions.
• Collaborate with the SVP of Marketing to align paid, search, and content strategies while measuring impact through multi-touch attribution.

Requirements

• 6+ years of experience in Demand Generation or Growth Marketing within a high-growth B2B SaaS or enterprise AI startup.
• Proven track record of integrating cutting-edge AI software into campaign operations and automating manual marketing tasks.
• Strong experience owning a qualified enterprise pipeline number and managing end-to-end paid digital budgets.
• Deep understanding of full-funnel lifecycle management, including CRO and automated email nurture streams.
• Fluency in data analytics, including CAC, payback periods, and CRM reporting within Salesforce or HubSpot.

What we offer

• The opportunity to work at the forefront of AI-driven marketing in a high-growth, innovative company.
• A fully remote work environment that values autonomy, curiosity, and cross-functional collaboration.
• Direct impact on the company's growth strategy and pipeline performance in a highly visible role.