Senior Lifecycle & Retention Growth Strategist for DTC Brand / Agency

Paired is a global recruiting agency connecting top-tier talent with fast-growing companies in the DTC e-commerce, consumer products, and subscription sectors. We are seeking an experienced Senior Lifecycle & Retention Growth Strategist to take ownership of customer retention, lifecycle marketing, and growth initiatives for our international clients.

Key responsibilities

• Own lifecycle and retention strategy across email, SMS, subscription, and other customer touchpoints.
• Analyze customer, campaign, and revenue data to identify opportunities for optimization and growth.
• Develop and execute experiments around messaging, segmentation, customer journeys, and subscription conversion.
• Build and optimize lifecycle programs, including automated flows, onboarding, post-purchase, and winback initiatives.
• Lead cross-functional teams, including copywriters, designers, and developers, to ensure execution aligns with strategic goals.

Requirements

• 5+ years of experience in lifecycle marketing, retention, CRM, or growth marketing within DTC or subscription businesses.
• Proven ability to use data to make strategic decisions and drive measurable business outcomes like LTV and churn reduction.
• Strong proficiency with lifecycle marketing platforms such as Klaviyo or similar CRM and automation tools.
• Excellent communication skills with the ability to present recommendations to founders and senior stakeholders.
• Self-directed, commercially minded, and comfortable operating in fast-moving, high-ownership environments.

What we offer

• Competitive compensation based on experience and client requirements.
• Full remote flexibility to work from anywhere while collaborating with international teams.
• Exposure to diverse projects across ecommerce, DTC, and digital business models.
• High-impact roles with significant influence on strategy, experimentation, and business growth.