Senior Google Ads Manager (Ecommerce)Whiskey Library | Full time | Remote, world

Whiskey Library is seeking a curious and commercially minded Senior Google Ads Manager to drive growth for our Bourbon Mystery Box subscription and online bottle shop. You will work within a global, fully remote team to develop messaging, craft compelling ad copy, and execute data-driven experiments that scale our reach.

Key responsibilities

• Analyze customer reviews and search data to develop persuasive messaging and ad copy.
• Manage Google Ads strategy across Search, Shopping, and Performance Max campaigns.
• Design and execute a prioritized testing plan, defining hypotheses and measuring success through A/B testing.
• Maintain the integrity of conversion tracking, Merchant Center, and product feeds.
• Monitor key performance metrics including acquisition costs, order value, and customer lifetime value.

Requirements

• Proven expertise in ecommerce Google Ads, including practical knowledge of Merchant Center and Google Analytics.
• Strong marketing judgment with the ability to translate customer insights into effective, brand-aligned copy.
• A systematic approach to testing, with a clear ability to define hypotheses and iterate based on evidence.
• Excellent written English and the ability to work independently while collaborating with creative and design teams.
• Commercial awareness regarding profitable customer growth and scaling marketing budgets.

What we offer

• Direct collaboration with the CMO and support from our creative and design departments.
• A fully remote work environment that values ownership, speed, and high-quality output.
• Quarterly performance bonuses.
• The opportunity to shape strategy and influence the growth of a unique craft whiskey brand.