Senior Email & Lifecycle Marketing Manager

MGID is a leading global native advertising platform, and we are looking for a Senior Email & Lifecycle Marketing Manager to own and develop our global communication strategy. You will be responsible for engaging prospects, clients, and partners throughout their entire lifecycle by building automated journeys, improving segmentation, and leveraging data to drive scalable results.

Key responsibilities

• Develop and execute a global email marketing strategy covering lead nurturing, client activation, product adoption, and retention.
• Build and optimize automated marketing workflows in HubSpot to ensure timely and relevant communication.
• Define and monitor performance metrics such as open rates, CTR, conversion rates, and engagement by lifecycle stage.
• Develop granular audience segmentation based on geography, industry, behavioral signals, and commercial potential.
• Collaborate cross-functionally with Product Marketing, Content, Design, and Sales teams to align communication initiatives.

Requirements

• 4+ years of experience in email marketing, lifecycle marketing, or marketing automation within a B2B environment.
• Strong practical knowledge of HubSpot, including workflows, segmentation, and campaign automation.
• Proven ability to build automated, trigger-based marketing journeys and lead nurturing programs.
• Strong analytical skills with a focus on data-driven optimization and A/B testing.
• English proficiency at an Upper-Intermediate level or higher.

What we offer

• The opportunity to shape global communication strategies for a major player in the AdTech industry.
• A fully remote work environment with a focus on autonomy and proactive initiative.
• Access to advanced marketing tools and the ability to implement AI-driven automation solutions.
• Collaboration with diverse, international teams across various marketing and sales functions.