Senior Director, Growth Marketing (Alma)

Spring Health is a global mental health company dedicated to eliminating barriers to care through an AI-native platform. We are seeking a Senior Director of Growth Marketing to join our team at Alma, a Spring Health company, to lead our performance marketing strategy and scale our marketplace growth.

Key responsibilities

• Own and expand the paid acquisition engine across SEM, social, programmatic, and affiliate channels to drive provider and client acquisition.
• Define and execute a comprehensive paid marketing roadmap with clear ROI accountability and performance targets.
• Partner with Finance, Product, and Creative teams to optimize conversion quality, manage budgets, and accelerate testing velocity.
• Lead the development of martech infrastructure, advanced attribution frameworks, and measurement strategies within strict privacy and regulatory constraints.
• Hire, mentor, and manage a high-performing team while serving as a strategic advisor to senior leadership on growth and marketplace dynamics.

Requirements

• 10+ years of experience in performance or growth marketing leadership with a proven track record of scaling acquisition programs.
• Deep expertise in martech, attribution, incrementality testing, and privacy-preserving measurement approaches.
• Experience leading full-funnel strategies and managing teams of 10+ professionals.
• Strong data-driven mindset with hands-on experience in structured experimentation and A/B testing.
• Ability to communicate complex marketing strategies effectively to executive stakeholders and boards.

What we offer

• A fully remote work environment with a dedicated home office stipend.
• Comprehensive health insurance plans including medical, dental, and vision coverage.
• Financial wellness benefits, 401K plan, and lifestyle spending accounts.
• Flexible paid time off, 12 paid holidays, and inclusive family leave policies.