Senior CRM & Email Marketing Manager

SOFTSWISS is seeking a Senior CRM & Email Marketing Manager to take ownership of B2B CRM and email marketing strategies across the entire customer lifecycle. In this role, you will design and execute automated customer journeys, manage audience segmentation, and drive lead nurturing initiatives to improve conversion rates and pipeline contribution.

Key responsibilities

• Develop and execute a comprehensive CRM and email marketing strategy tailored to the B2B customer lifecycle.
• Build and optimize automated lifecycle journeys and email campaigns within HubSpot, including nurture, product, and event-based communications.
• Implement advanced audience segmentation, personalization, and lead scoring models to enhance the handoff between marketing and sales teams.
• Manage HubSpot Marketing Hub operations, including workflows, CRM integrations, and data quality maintenance.
• Monitor email deliverability, ensure GDPR compliance, and conduct A/B testing to continuously improve engagement and conversion metrics.

Requirements

• Minimum of 5 years of experience in CRM, email, or lifecycle marketing, ideally within B2B environments featuring long sales cycles.
• Advanced hands-on expertise with HubSpot Marketing Hub, preferably at the Enterprise level.
• Strong understanding of lead management processes, including MQL, SAL, and pipeline attribution.
• Proficiency in English and Russian at a B2 level or higher.
• Solid analytical skills with the ability to translate CRM performance data into actionable business insights.

What we offer

• Comprehensive private health insurance and sports benefits.
• Access to a dedicated mental health program and professional development opportunities.
• Support for continuous learning through internal workshops, conferences, and language courses.
• Generous paid time off and maternity leave support.