Senior Creative Director – DTC eCommerce (Whisky Library)

Whiskey Library is a U.S.-based retail and subscription company dedicated to modernizing the way people discover and purchase bourbon. We are seeking a Senior Creative Director to own and drive our creative strategy across paid and organic channels, focusing on concepts that fuel brand growth and customer acquisition.

Key responsibilities

• Develop creative concepts, hooks, messaging, and content strategies for social platforms.
• Create clear creative briefs and provide actionable direction to editors and content creators.
• Analyze creative performance data to continuously test and refine our approach.
• Identify trends and formats across Meta, TikTok, and Instagram to adapt for our audience.
• Collaborate directly with leadership to ensure all output aligns with our brand goals.

Requirements

• Strong background in DTC, eCommerce, or social-first brand environments.
• Deep understanding of direct-response advertising and performance-driven creative.
• Proven ability to develop and execute creative strategies for paid social media.
• Excellent copywriting, messaging, and concept development skills.
• Data-driven mindset with a passion for studying high-performing ad trends.

What we offer

• High-impact role with significant autonomy and direct influence on brand growth.
• Opportunity to work in a small, fast-moving team without unnecessary bureaucracy.
• Direct collaboration with leadership, editors, and creative talent.
• A chance to shape the creative direction of a rapidly growing DTC brand.