Senior Business Analyst / IT Business Partner (CRM)

• Act as a trusted advisor to Sales, Trade, and Commercial stakeholders, translating business needs into technology solutions and roadmaps
• Provide guidance on risks, dependencies, and investment decisions, identifying opportunities to simplify systems and improve operational efficiency
• Take end-to-end ownership of CRM platforms (administration, configuration, releases), managing change requests, enhancements, defects, and UAT processes
• Ensure data quality, integrity, and system stability for business-critical applications supporting commercial operations
• Oversee lifecycle of business-critical applications, ensuring system stability, vendor performance, and service continuity
• Maintain compliance with architecture, security, and governance standards
• Support large-scale CRM and digital transformation initiatives, contributing to solution design, integrations, and data model alignment
• Lead business input into data migration and system transitions
• Coordinate Azure-based integrations and platform components, monitoring performance, resolving issues, and ensuring scalability and security
• Manage external vendors and delivery partners, driving continuous improvement across CRM and data services
• Support adoption of AI solutions (e.g. Copilot, GenAI) in commercial teams

Key requirements:

• Strong experience as a Senior Business Analyst or IT Business Partner
• Proven background working with CRM systems (Salesforce or similar)
• Experience in application lifecycle management and BAU service ownership
• Excellent stakeholder management skills, including senior leadership
• Experience managing vendors and external partners
• Knowledge of cloud and integration environments (Azure preferred)
• Understanding of enterprise architecture, security, and compliance
• Availability to work within UK & Ireland business hours

Nice to have:

• Experience in CRM transformation programs
• Knowledge of data migration and legacy system decommissioning
• Exposure to AI / Copilot / digital enablement initiatives
• Experience in consumer goods, retail, or field operations environments