Senior B2C Growth & Lifecycle Marketing Manager (US Market)

GS Services is looking for a Senior B2C Growth & Lifecycle Marketing Manager to join a rapidly growing insurtech company operating in the US market. In this strategic and execution-focused role, you will build and scale the customer expansion, retention, and cross-sell engine from the ground up to drive revenue and increase customer lifetime value.

Key responsibilities

• Design and deploy automated customer journeys to drive multi-policy adoption and cross-selling.
• Build multi-channel nurturing flows including email, SMS, and automated outbound calls to re-engage users.
• Create, launch, and scale a customer referral program to drive organic user acquisition.
• Establish KPI dashboards to track funnel conversion, cross-sell rates, and overall LTV impact.
• Partner with data, product, and sales teams to refine customer targeting and lead scoring.

Requirements

• 7+ years of experience in B2C growth, CRM, lifecycle, or retention marketing.
• Proven track record of building and scaling customer expansion or lead recovery programs.
• Direct experience running consumer marketing campaigns targeting the United States market.
• Hands-on experience with modern CRM and marketing automation platforms.
• Fluent English and Polish for internal team collaboration.

What we offer

• 100% fully remote working environment.
• Direct influence on revenue and company trajectory in the US market.
• Collaborative and fast-paced international culture.
• Competitive compensation package tailored to your experience.