Sales Specialist

We're a content platform engineering practice.

Since 2020, our team of 25+ – primarily in Poland, working globally – has built the content platforms, products, and websites our clients run on, and handled the migrations that get them there, for enterprises, institutions, and funded teams. We're a Payload Partner and Top Contributor.

We're trusted by the Council of Europe Development Bank (CEB) to reimagine how they communicate the human stories behind their multi-billion euro impact. We collaborate with large corporations like Ingersoll Rand on product design, engineering, and process innovation across global markets. We shape digital platforms for cultural icons like Okolice Ciała – whose books, viral content, and community inspire millions across Poland and beyond.

Startups and scaleups like Framer and Rye (founded by Justin Kan of Twitch) choose us for product design, brand upgrades, and mission-critical product and marketing launches. VC firms like Primary and 201.vc rely on us to bring clarity and craft to their brands and portfolio companies.

Our track record also includes helping shape early product and design foundations at Ramp Network – now one of the most recognisable crypto brands globally – in a multi-year collaboration that spanned their rise from bold beginnings to breakout success.

Inside WAYF, feedback is fast and honest. People are kind, curious, and self-driven. We care deeply about the work – and each other. We operate like a tight-knit studio with the ambition of a global consultancy.

It's a place to grow, do meaningful work, and build what others say can't be done.

About the role

We're lucky to work with some really exciting ventures, and now we're looking for someone to help us find more of them. Our client base spans various sectors and global markets, so you'll be selling work you can be proud of – backed by real case studies and a strong track record.

Since you're coming on board while we're in a growth phase, you'll have a unique chance to grow right along with us. It's a thrilling time to join – you'll be able to make a real impact and shape your role as the company continues to evolve. We've got the stability of an established business, but we haven't lost that startup energy and flexibility.

We are looking for a Sales Specialist to join our team permanently and own outbound sales – from first touch to booked call and beyond!

Core tools we use

• Slack, Linear, Notion, ClickUp

Tasks

• Research companies, build prospect lists, and run outbound outreach (email, LinkedIn)

• Qualify leads, book and run discovery calls, and keep next steps moving

• Write short, sharp sales communication: cold emails, follow-ups, and post-call summaries

• Keep the CRM clean and up to date, and work with pipeline metrics: outreach volume, lead stages, opportunity value, win probability

• Gather business context from non-technical clients before involving our technical team

• Work with case studies and adapt messaging to specific industries

• Self-manage and organise your work as you like - as long as it's effective

• Helding meetings with clients
  

Requirements

✔️ 2+ years of B2B sales experience, ideally in technology services, software/digital agency, or consulting

✔️ Hands-on outbound experience: researching companies, building prospect lists, reaching out, following up, and booking calls

✔️ Ability to run a structured sales process: qualify leads, take clear notes, update the CRM, and keep next steps moving

✔️ Experience working with a sales pipeline and basic sales metrics

✔️ Comfortable speaking with non-technical clients and gathering business context before involving the technical team

✔️ Strong writing skills for short, clear sales communication: cold emails, LinkedIn messages, follow-ups, post-call summaries

Soft requirements

🗣️ Excellent written and spoken English – comfortable communicating with international clients (plus Polish for internal communication)

⛱️ Experience with working remotely, in a transparent task and reporting setup

👩‍💻 Self-organized and consistent in daily execution – no micromanagement here, we run on high trust

💬 Transparent communication

👋 Kind and can take & give feedback openly

🤝 Open to occasional in-person meetings when useful for the team or client work

Nice to have

• Experience selling web development, CMS, e-commerce, migration, or custom software services

• Understanding of discovery, workshops, project briefs, and proposal processes in software services

• Experience with CRMs, email sequences, and lead enrichment tools

• Ability to work with case studies and adapt messaging to specific industries

• Interest in AI and sales automation

Compensation

• B2B 10 000 – 12 000 PLN + sales performance bonus based on average company performance (Estimated at 14 000 - 22 000PLN)

Benefits

⛱️ Work fully remotely with full autonomy (no micromanagement)

💻 Work with modern hardware and software (we use MacBooks exclusively, unless you're a real nerd - then Linux is also an option)

💊 Stay on top of your game with generous private healthcare coverage (including dental)

🏃‍♂️ Into sports? Enjoy our Multisport package for access to their wide range of discounts and free passes

🌴 Take time off whenever you need it. 23 paid vacation days per year (pro-rated during your first year) plus paid days off during our annual retreats

🍱 Enjoy a 0.5h paid lunch break every workday

💸 Grow through regular progress check-ins, with salary increases and promotions

👫 Join our annual retreats to hang out with the team

What does our recruitment process look like?

After your CV has grabbed our attention, you can expect:

1. Quick intro call to get to know each other.

2. In-depth interview – we'll dig into your sales experience, process, and how you'd approach selling WAYF.

3. Possibly an additional conversation with one of our founders.

4. You get an offer from us and we start working together ASAP!

Footnote

Check out wayfdigital.com for more info

WAYF is committed to an open, inclusive workplace where everyone belongs. We don't discriminate on the basis of race, ethnicity, colour, nationality, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, neurodivergence, pregnancy or parental status, or marital or family status – or any other characteristic protected by law.

By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.