Product Marketing Manager – Senior

SOFTSWISS is seeking a Senior Product Marketing Manager to join our dynamic Marketing Team. In this strategic role, you will lead product positioning, messaging, and go-to-market initiatives for our iGaming solutions, working closely with cross-functional teams to drive global product awareness and business growth.

Key responsibilities

• Lead and execute global product marketing initiatives across multiple communication channels.
• Develop and implement product positioning, messaging frameworks, and competitive differentiation strategies.
• Manage end-to-end marketing projects, from strategic planning and messaging development to launch and performance analysis.
• Create and oversee the development of essential marketing and sales collateral, including presentations, case studies, and digital assets.
• Collaborate with Product, Sales, PR, and Design teams to ensure alignment on product communication and campaign execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in Product Marketing, Marketing Management, or strategic roles.
• 3+ years of experience in B2B tech product marketing across multiple channels.
• Strong project management expertise with a proven ability to lead complex, cross-functional initiatives.
• Advanced proficiency in both English and Russian.

What we offer

• Private health insurance and a comprehensive mental health program.
• Opportunities for professional development through upskilling, workshops, and industry conferences.
• Access to free online English lessons and local language courses.
• Paid time off and maternity leave support.
• Participation in a company referral program.