Consensys is a leading blockchain and web3 software company dedicated to building the infrastructure that powers the decentralized web. We are looking for a strategic and user-obsessed Product Marketing Lead to own the positioning and growth of trading features within MetaMask, the world's leading self-custodial wallet.
Key responsibilities
- Define and execute end-to-end go-to-market strategies for trading features across global markets.
- Partner with product leads to shape roadmap priorities based on market insights and user behavior.
- Lead product launches by crafting compelling narratives that resonate with crypto traders.
- Drive lifecycle marketing initiatives to increase awareness, activation, and retention.
- Collaborate with cross-functional teams including brand, growth, and business development to deliver integrated campaigns.
Requirements
- 6 to 8+ years of experience in product marketing within fintech, crypto, or high-growth consumer tech.
- Proven track record of leading complex product launches and lifecycle growth initiatives.
- Strong strategic thinking with the ability to translate complex concepts into clear narratives.
- Analytical mindset with the ability to use data to inform marketing and product strategy.
- Deep curiosity about web3, DeFi, and onchain user behavior.
What we offer
- Opportunity to work at the forefront of web3 innovation with a globally distributed team.
- Exposure to complex challenges and products used by tens of millions of users.
- A collaborative environment that values diverse perspectives and professional growth.