PPC / Performance Marketing Specialist

Czym będziesz się zajmować? Responsibilities: Planning, launching, and optimizing paid campaigns for e-commerce and mobile apps. Managing Google Ads: Search, Shopping, Performance Max, Remarketing, App Campaigns. Managing Meta Ads: e-commerce, catalogue sales, remarketing, app installs, in-app conversions. Managing Google Merchant Center and product feeds. Optimizing Shopping and Performance Max based on revenue, ROAS, CAC, and profitability. Working with product catalogues, dynamic remarketing, and feed optimization. Launching and scaling mobile app acquisition campaigns. Optimizing app campaigns for installs and deeper in-app events (registration, trial, subscription, purchase). Analyzing performance across the full customer journey. Monitoring key e-commerce metrics: ROAS, CAC, CPA, Conversion Rate, AOV, revenue. Monitoring app metrics: CPI, CPA, ROAS, retention, LTV, in-app conversion rates. Testing new campaign structures, audiences, bidding strategies, creatives, and offers. Managing and allocating ad budgets across channels, markets, and products. Identifying scaling opportunities while maintaining target performance. Collaborating with analytics, creative, and dev teams to improve tracking and performance. Preparing clear recommendations and action plans based on campaign results. Kogo poszukujemy? Must-haves: 3+ years hands-on with GTM (web & server-side), GA4, Google Search Console. Hands-on experience in e-commerce performance marketing. Hands-on experience in mobile app user acquisition and promotion. Strong experience with Google Ads, Meta Ads, Google Merchant Center, Google Shopping, Performance Max, App Campaigns. Experience with product feeds, catalogues, dynamic remarketing. Experience optimizing campaigns for installs and post-install events. Good understanding of GA4 and conversion tracking. Experience with Firebase, AppsFlyer, or Adjust; mobile attribution. Strong understanding of e-commerce and mobile app acquisition funnels. Ability to optimize based on business metrics, not just CPC, CPM, CTR, or installs. Strong analytical and data-driven decision-making skills. Experience managing and scaling significant ad budgets. Experience with feed management tools and large e-commerce catalogues. Strong knowledge of e-commerce metrics: ROAS, Revenue, CAC, CPA, CR, AOV, LTV, MER. Experience with Shopping performance and product-level profitability. Strong knowledge of mobile metrics: CPI, CPA, LTV, ROAS, Retention, Subscription Rate. Experience analyzing full app funnel: Install-to-Registration, Install-to-Purchase, in-app events. English — Upper-Intermediate+. Czego wymagamy? Znajomości: GTM (web & server-side) GA4 Google Search Console e-commerce Google Ads Meta Ads Firebase Języki: Angielski Jakie warunki i benefity otrzymasz? 10k–15k PLN brutto/m (Umowa o pracę) 10k–15k PLN netto/m (B2B) Umowa o pracę - Stałe godziny pracy (100%) Praca zdalna: Dowolnie Szkolenia wewnętrzne Ubezpieczenie, Pakiet sportowy Kawa / Herbata, Zimne napoje, Obiady Kim jesteśmy? Andersen – your global software development partner Andersen is a global software development company with over 18 years of experience supporting businesses worldwide in their digital transformation. Headquartered in Poland, we operate development centers across Germany, the USA, the UK, Lithuania, Hungary, Kazakhstan, Georgia, Azerbaijan, Cyprus, and the UAE, enabling us to deliver high-impact solutions close to our customers. We offer end-to-end IT services — from custom software development, API integration, and system architecture to legacy modernization and long-term support. With deep technical expertise and a focus on business value, we build tailored, scalable, and secure digital products. Harnessing the power of AI, Machine Learning, Data Science, Big Data, and Visual Technologies, we create intelligent, future-ready solutions that support digital transformation and solve real-world business problems. Recognized among the world’s Top 1,000 B2B service providers, Andersen has earned the trust of industry leaders. Our portfolio includes long-term partnerships with Siemens, S&P Global, Ryanair, IHS Markit, TUI, Johnson & Johnson, T-Systems, and many more. With a team of 3,700+ highly qualified experts in 16+ global locations, we have successfully delivered over 1,000 projects across industries such as Healthcare, FinTech, Logistic, Automotive, Manufacturing, E-commerce, Multimedia & Entertainment and more. Driven by responsibility, client-focus, and commitment to results, Andersen is your reliable tech partner for building high-ROI, future-proof digital solutions — anywhere in the world.