PPC / Performance Marketing Specialist

Andersen is a pre-IPO software development company with over 19 years of experience, currently seeking a PPC / Performance Marketing Specialist to manage paid campaigns and drive growth. You will join a global team working with enterprises across various industries, including FinTech, Healthcare, and eCommerce, to deliver effective digital solutions.

Key responsibilities

• Plan, launch, and optimize paid advertising campaigns for e-commerce and mobile applications.
• Manage Google Ads and Meta Ads campaigns, including Search, Shopping, Performance Max, and app-specific acquisition.
• Optimize product feeds via Google Merchant Center and implement dynamic remarketing strategies.
• Analyze full-funnel performance metrics such as ROAS, CAC, LTV, and in-app conversion rates to drive profitability.
• Collaborate with analytics and creative teams to test new campaign structures, audiences, and bidding strategies.

Requirements

• 3+ years of hands-on experience with GTM, GA4, and Google Search Console.
• Proven expertise in e-commerce performance marketing and mobile app user acquisition.
• Strong proficiency in Google Ads, Meta Ads, and mobile measurement platforms like AppsFlyer or Adjust.
• Deep understanding of e-commerce funnels, product feed management, and data-driven optimization.
• Upper-Intermediate or higher level of English proficiency.

What we offer

• Opportunity to work with global industry leaders and a rapidly growing, innovative team.
• Access to extensive knowledge bases, educational platforms, and professional development programs.
• Transparent performance review systems and clear paths for career growth.
• A collaborative, informal work environment with a focus on continuous learning and professional excellence.