Performance Marketing Specialist

Profitroom is looking for a skilled Performance Marketing Specialist to join our team on a B2B basis. You will play a key role in designing and executing dynamic PPC campaigns that help hotels maximize occupancy rates and increase direct bookings through effective digital strategies.

Key responsibilities

• Planning, implementing, and managing paid campaigns across Google Ads and Meta Ads platforms.
• Developing effective strategies for clients, including remarketing, audience segmentation, and budget optimization.
• Conducting regular communication with clients to provide progress updates and present campaign results.
• Performing data analysis and creating reports using Google Looker Studio and Google Analytics 4.
• Participating in projects focused on process improvement, product development, and knowledge sharing.

Requirements

• At least 1–2 years of experience in digital marketing, preferably within an advertising agency or media house.
• Proven ability to independently manage Google Ads and Meta Ads campaigns.
• Strong working knowledge of Google Analytics 4 and Looker Studio.
• Excellent communication skills with experience in direct client interaction.
• Fluency in Polish and at least B2 level proficiency in English.
• Strong organizational skills and the ability to translate complex data into actionable recommendations.

What we offer

• Fully remote collaboration model within an international technology environment.
• Flexible project collaboration setup tailored to your professional needs.
• Opportunity to work with experienced product and technology teams.
• Access to selected knowledge-sharing initiatives and professional development.