Performance Marketing Specialist / PPC Specialist

We're looking for a Senior Performance Marketing Specialist to take ownership of multi-channel paid campaigns for international brands scaling across Europe. This is a genuinely multi-channel role - you'll be tasked to plan, run and scale campaigns across Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads, not as a specialist in one platform who occasionally touches the others, but as someone who decides how budget moves between them and is accountable for what comes back.

⚠️ Please note that all communication and the entire recruitment process will be conducted in English. Kindly submit your CV in English.

Who we are

MONSOON  is an award-winning digital marketing agency built around one specialty: helping international brands win in Europe, especially in Germany. We're a lean, remote-first team with roots in Poznań and Berlin, working from Poland, Italy, Germany and the UK. Small enough that you'll know everyone's name and big enough to run serious budgets.

We work with international brands entering and scaling across Europe, building acquisition systems, not just campaigns.

What You’ll Do

• Own multichannel campaigns end to end - plan, launch and scale paid activity across Meta Ads, Google Ads (Search, PMax, Shopping, YouTube, Demand Gen), LinkedIn Ads and TikTok Ads, from fullfunnel strategy down to daily optimisation.

• Own budgets and the number attached to them - allocate spend across channels and markets, forecast, and deliver against agreed CPA/ROAS/CAC targets. Deciding where the next €10k should go is your call to make and defend.

• Drive the creative, don't just place it - brief and iterate on ad creative across channels, analyse performance at the asset level, and turn what you find into clear direction for the next round. 

• Make the measurement trustworthy - GA4, GTM, serverside and consentmode setups, conversion tracking, feed management, crosschannel attribution. If the data's wrong, everything downstream is theatre.

• Test like it's the job, because it is - structured experiments across bidding, audiences, creative, landing pages and feeds. Document what you learn so the whole team gets smarter.

• Push AI into the workflow - you're already using AI tools for creative, scripting, analysis and reporting, and you're hungry to find where they actually create an edge instead of just noise.

• Talk to clients like a consultant, not a reporter - present results, defend recommendations, push back when the brief is wrong, and turn dashboards into decisions.

• Work with the team - creative, content and strategy sit right next to you. Great performance work starts before the campaign is built.

What are we looking for?

• 3+ years running performance campaigns with real budget responsibility, agency or inhouse. (musthave)

• Extensive handson experience and deep expertise in at least one performance marketing channel (e.g. Google Ads or Meta Ads), with operational experience across other channels. 

• A strong creative instinct, backed by analysis. You treat creative as the biggest performance lever it is, reading creativelevel data to work out which hook, format or angle is driving results, then feeding that back into the next round of production. 

• Fluent analytics: GA4, Google Tag Manager, Looker Studio or PowerBI. You read data to make decisions, not to fill a slide. (musthave)

• Fluent English (C1) - it's our working language, every day. (musthave)

• A track record you can point to: campaigns you scaled, KPIs you moved, mistakes you learned from.

• Ecommerce fluency - Shopify, WooCommerce or similar, and a real understanding of how the store, the feed and the ad account connect.

• A strong plus: experience with Pinterest Ads, Reddit Ads or Criteo, the DACH market, German at any level, or a CRO habit you can't switch off.

How we work (and why people stay)

🔸 A flat structure with real ownership. We're a small team, which means direct access to leadership, decisions made in hours rather than weeks, and genuine influence over how accounts are run. It also means a high level of individual responsibility - you'll be trusted to make the call, and accountable for the outcome.

🔸 Crossborder is the default, not the exotic project. Every campaign you touch has to work in a market with different search behaviour, different creative norms, different competitive dynamics. You'll learn more about performance marketing in a year here than in three years running one domestic account.

🔸 You get the whole account, not a slice of it. Strategy, media plan, execution across every channel, measurement, client call. No handoffs to three other teams, no "let me check with the account manager." If it's your client, it's your call.

What You’ll Gain

🐄 A salary that reflects your senior-level experience and skills.

🦒 Growth & Retention Bonus (rewarding new client wins and long-term partnerships).

🐑 An annual training budget of 4500 PLN for courses, conferences, or resources that help you grow.

🐢 Access to Skillshare, regular internal knowledge-sharing sessions, and optional German lessons.

🐸 MultiSport card and Medicover health insurance.

🦉 Work from anywhere or from our cozy office in Berlin.

🐘 High-quality office equipment, including laptop, monitor, headphones, and ergonomic package up to 500 PLN to support healthy working posture.

How to apply?

If this job posting sounds like a good fit, don’t hesitate to apply and send us:

• A short note about yourself and your experience in performance marketing.

• Your CV (in English, please).

We review all applications carefully. Please note: all communication and the entire recruitment process will be conducted in English.