David Kennedy Recruitment is partnering with a rapidly expanding international AI company to hire a Junior Performance Marketer specializing in Adult RTB. This role is designed for a growth-oriented professional who will manage and optimize acquisition campaigns across various traffic sources, with a clear path toward managing significant advertising budgets.
Key responsibilities
- Launch and optimize adult acquisition campaigns across native, push, and RTB channels.
- Monitor campaign performance by analyzing traffic sources, placements, formats, and creative assets.
- Reallocate advertising spend based on CPA, conversion rates, and overall traffic quality.
- Identify and mitigate issues related to low-quality traffic or fraudulent placements.
- Analyze subscription conversion metrics and customer quality to drive long-term growth.
Requirements
- Proven experience in direct campaign execution and managing advertising spend.
- Strong understanding of core performance metrics including CPA, conversion, ROAS, and LTV.
- Demonstrated ability to make data-driven optimization decisions and conduct creative testing.
- Comfortable working directly with explicit creatives in a professional environment.
- Strong numerical reasoning skills and the ability to communicate results clearly.
What we offer
- Opportunity to work in a high-growth, innovative AI-driven environment.
- Clear professional development path with increasing ownership of campaign budgets.
- Fully remote work arrangement providing flexibility and autonomy.
- Hands-on exposure to international performance marketing and advanced RTB acquisition strategies.