Paid Media & Tracking Assistant

Spotter Labs is seeking a hands-on Paid Media & Tracking Assistant to support digital advertising, analytics, and tracking efforts across various platforms. This role is ideal for a detail-oriented professional who enjoys working directly with ad platforms, event tracking, and campaign data to ensure reliable reporting and optimization.

Key responsibilities

• Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, and custom conversion events.
• Support paid advertising campaigns across platforms including Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads.
• Define and maintain a clear event tracking structure, including event names, parameters, and conversion definitions.
• Implement and validate pixels, UTM parameters, and tracking solutions using tools like Google Tag Manager, PostHog, and GA4.
• Monitor tracking performance and investigate data discrepancies between advertising platforms and analytics tools.

Requirements

• Hands-on experience with Meta Ads Manager, Meta Pixel, and custom event configurations.
• Practical knowledge of PostHog, GA4, Google Tag Manager, and Microsoft Clarity.
• Strong understanding of event tracking concepts, attribution, and conversion definitions.
• Ability to troubleshoot tracking issues and identify why events or conversions are not firing correctly.
• Familiarity with server-side tracking or Conversions API is considered a strong advantage.

What we offer

• Opportunity to work in a fully remote environment with a focus on technical tracking and data accuracy.
• Exposure to a wide range of advertising platforms and modern analytics tools.
• A collaborative team environment that values practical problem-solving and technical curiosity.