Peak 21 is a company that acquires and scales high-performing direct-to-consumer brands. We are currently seeking a talented Media Buyer to join one of our flagship baby essentials brands, which is experiencing rapid growth and aiming to scale significantly over the coming years.
Key responsibilities
- Own, execute, and scale paid media campaigns across Meta, Google, TikTok, and other channels to drive profitable growth.
- Lead creative strategy by concepting, briefing, and iterating on high-performing ad content that converts.
- Design and manage structured experimentation, including creative, offer, audience, and landing page testing.
- Monitor and optimize key performance metrics such as ROAS, CAC, LTV, and conversion rates to inform strategic decisions.
- Collaborate cross-functionally with operations, creative, and retention teams while maintaining full ownership of paid performance.
Requirements
- 3+ years of hands-on experience in growth or performance marketing for D2C e-commerce brands.
- Strong proficiency in using AI tools to accelerate creative production, copywriting, and workflow automation.
- A data-driven mindset with the ability to turn complex analytics into clear, actionable business stories.
- Proven ability to act as both a PPC expert and a creative strategist who understands consumer psychology.
- Excellent communication skills and a proactive, low-ego approach to working in a fast-paced, remote environment.
What we offer
- Significant autonomy and ownership over meaningful paid budgets and strategic decision-making.
- Direct mentorship from experienced founders who have successfully scaled multiple D2C brands.
- A front-row seat to the full growth playbook, covering everything from offer construction to funnel optimization.
- The opportunity to contribute to a high-growth business with clear potential for long-term professional and financial impact.