MarTech Platform Specialist

Booksy is the world's fastest-growing appointments marketplace, connecting beauty and wellness professionals with local customers. We are currently seeking a MarTech Platform Specialist to join our remote-first team and support the migration and ongoing operation of our marketing automation ecosystem as we transition to Salesforce Marketing Cloud Next.

Key responsibilities

• Support the day-to-day administration of Marketing Cloud Next, including user setup, permissions, and platform configuration.
• Assist with the configuration, QA, and deployment of customer journeys and automated campaigns across multiple business units.
• Manage audience activation workflows and validate customer data to ensure campaign accuracy.
• Provide operational support during the migration from Iterable to Salesforce Marketing Cloud Next, including UAT and documentation.
• Monitor platform activity, troubleshoot technical issues, and maintain operational runbooks to ensure system stability.

Requirements

• Hands-on experience with Salesforce Marketing Cloud, with a preference for Engagement or Next versions.
• Proven experience in building or supporting customer journeys and complex campaign workflows.
• Strong familiarity with audience segmentation and marketing automation platforms.
• Excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Solid understanding of CRM principles and customer data management.

What we offer

• The opportunity to contribute to a global, high-growth marketplace in the beauty and wellness industry.
• Flexible working hours and the ability to work fully remotely.
• A collaborative and welcoming international team environment.
• Professional development opportunities within a diverse, global organization.