MarTech / Marketing Analyst

Andersen is seeking a skilled MarTech / Marketing Analyst to join our team and optimize marketing analytics, tracking, and data-driven performance across digital channels. As a global software development company with over 19 years of experience, we provide innovative digital solutions to clients in industries ranging from FinTech and Healthcare to Retail and Media.

Key responsibilities

• Setting up, maintaining, and troubleshooting tracking through Google Tag Manager and configuring GA4 events.
• Implementing Consent Mode v2 and auditing existing analytics setups to ensure data accuracy.
• Working with dataLayer implementation and providing technical requirements to development teams.
• Building and maintaining dashboards in tools like Looker Studio, Tableau, or Power BI.
• Analyzing marketing performance across channels to provide actionable insights and support campaign measurement.

Requirements

• At least 3 years of hands-on experience with GTM, GA4, and Google Search Console.
• Proven ability to prepare technical specifications for developers and implement e-commerce tracking.
• Strong understanding of marketing metrics such as CAC, CPA, ROAS, and LTV.
• Proficiency in SQL and experience with BI tools for data visualization.
• Practical experience with Consent Mode v2 implementation and a minimum Intermediate level of English.

What we offer

• Opportunity to work with prestigious international clients and a rapidly growing, professional team.
• Access to extensive knowledge bases, educational platforms, and continuous learning opportunities.
• Transparent performance review systems and clear paths for professional growth and career development.
• A supportive, informal team environment with streamlined processes and a focus on collaborative success.