Marketing Specialist (part-time/fractional)

About us

Properly is a boutique design partner for Web3, DeFi, fintech, and AI companies. Since 2021, we've worked with names like Spark, Redstone, Cookie3, Sentient Foundation, Mento, and Zircuit, helping ambitious teams turn complex products into brands and experiences people actually trust. We work as partners, not vendors. because we believe in what we build. No fluff, no corporate theatre, just people who care about doing great work with teams who deserve it.

We're hiring a Business Development Manager

We're looking for a Marketing Specialist to run our marketing end-to-end. That means building the case studies and content outbound relies on, keeping SEO and our external directory presence in shape, and setting up the attribution that shows us what's actually working.

Scope of responsibilities:

• Set up lead-source attribution, tagging every lead by channel to track what's driving results.

• Keep publishing content regularly: case studies, co-marketing, with AI baked into the workflow.

• Turn delivered projects into case studies that give outbound and the site something real to point to.

• Handle SEO and site upkeep, build out our presence on external directories and profiles, and do some light link-building on the side.

• Support the BDM and SDR with outreach materials and campaigns that actually get used.

Who we're looking for:

• A B2B/agency marketer: content, SEO, and basic web.

• Experience turning finished work into case studies and proof points.

• AI-fluent; able to write credibly about design and finance.

• Comfortable owning attribution and reporting, not just producing content.

• Self-directed at ~2-3 days a week, comfortable owning a small, clearly scoped remit.

• A clear track record of SEO, link building, ad campaigns, and real traction.

• Bonus: experience managing directory or profile listings (Clutch, GoodFirms, DesignRush, etc).

Why you'll love working with us:

• Lovely office with unlimited coffee in Warsaw.

• 14 paid days off yearly, plus unlimited unpaid leave when needed.

• 7 paid days off during the Christmas holidays.

• Multisport card, personal development budget, and other perks.

• Remote-first culture with digital nomad options and flexible hours.

• Quarterly crypto bonuses to keep you ahead in the digital economy.

• Team workations in Poland and abroad for creative collaboration.

Compensation: 8000-10000 PLN net plus a competitive bonus.

Recruitment process

1. CV screening

2. Assignment

3. Initial interview (cultural & job-specific) with our Fractional Head of Growth

4. Final interview with our CEO