Marketing Research Specialist

Itransition is looking for a dedicated Marketing Research Specialist to join our Global Expo Activities team. In this role, you will analyze competitors, industry trends, and target customers to provide actionable insights that shape our exhibition strategy and value propositions across various business verticals.

Key responsibilities

• Conduct comprehensive competitor research and analysis, tracking IT services competitors, their positioning, and event presence.
• Produce periodic industry outlooks by researching technology, market, and regulatory changes to identify shifting client demand.
• Develop detailed Ideal Customer Profile (ICP) research, identifying decision-makers, business priorities, and pain points.
• Evaluate industry events to assess audience alignment with our ICPs and provide recommendations for event participation.
• Utilize AI research tools daily to streamline data gathering and synthesize findings into clear, actionable reports.

Requirements

• Minimum of 3 years of experience in market research, competitive intelligence, or B2B marketing research.
• Strong analytical skills with the ability to structure complex questions and derive clear conclusions from incomplete data.
• Proficiency in using AI research tools like Claude, Perplexity, or ChatGPT with a focus on accuracy.
• Excellent written English skills, enabling the creation of concise summaries for internal stakeholders.
• Ability to manage multiple research requests simultaneously while maintaining high quality and meeting deadlines.

What we offer

• Opportunity to work on projects for global clients such as PayPal, Wargaming, Xerox, and Toyota.
• A structured career development system with clear skill-based progression paths.
• Flexible working hours that can be aligned with your personal schedule.
• A fully remote work environment allowing for professional growth from any location.