Marketing Manager (Online Products, Europe & US Markets)

The Institute of Metacognitive Programming (IMCP) is seeking a highly skilled Marketing Manager to lead and elevate the promotion of its online educational products across European and U.S. markets. This role is ideal for a professional with extensive experience in international digital strategy and content-driven growth, focused on scaling the global presence of a methodology grounded in psychology and neuroscience.

Key responsibilities

• Develop and implement comprehensive marketing strategies for online products targeting Europe and the U.S.
• Lead project execution, oversee all stages of program launches, and ensure milestones are met.
• Allocate and monitor marketing budgets effectively to maximize ROI.
• Identify new ideas to improve key metrics, optimize conversion at each stage of the funnel, and test hypotheses for scalable growth.
• Manage relationships with contractors, agencies, and external partners.

Requirements

• Minimum 3 years of experience in a similar marketing role.
• Proven success promoting educational projects in European and U.S. markets.
• Demonstrated experience launching marketing campaigns or programs in new markets.
• Strong organizational and planning skills with the ability to manage schedules and budgets.
• Analytical mindset with the ability to process data and draw actionable conclusions.
• English proficiency at C1 level or higher.

What we offer

• Work for a globally recognized and fast-growing coaching and training organization.
• Fully remote work with flexible scheduling.
• High ownership and influence over international marketing strategy and execution.
• Collaborative, learning-oriented team environment.
• Opportunity to shape the promotion of a thought-leadership brand on a global scale.