Marketing Manager (Offline Programs)

The Institute of Metacognitive Programming (IMCP) is seeking a highly skilled Marketing Manager to lead and elevate the promotion of its offline educational programs. This role is ideal for a professional with extensive experience in marketing large-scale projects, conferences, and events, who can strategize, execute, and optimize campaigns to drive measurable growth and global engagement.

Key responsibilities

• Develop and implement comprehensive marketing strategies for all offline programs.
• Lead project execution, oversee all stages of program launches, and ensure milestones are met.
• Allocate and monitor marketing budgets effectively to maximize ROI.
• Identify new ideas to improve key metrics, optimize conversion at each stage of the funnel, and test hypotheses for scalable growth.
• Collaborate with influencers and manage PR campaigns to increase visibility and credibility.
• Achieve Sales Qualified Leads targets through targeted marketing initiatives.

Requirements

• Minimum 3 years of experience in a similar marketing role.
• Proven success in promoting travel projects, conferences, or large-scale events.
• Demonstrated experience launching marketing campaigns or programs in new markets.
• Strong organizational and planning skills with the ability to manage schedules and budgets.
• Analytical mindset with the ability to process data and draw actionable conclusions.
• English proficiency at B2 level or higher.

What we offer

• Work for a globally recognized and fast-growing coaching and training organization.
• Fully remote work with flexible scheduling.
• High ownership and influence over the marketing strategy and execution.
• Collaborative, learning-oriented team environment.
• Opportunity to shape the promotion of a thought-leadership brand at a global scale.