Marketing Lead DACH (m/w/d), 100% remote, B2B contract

Webcon S.A. is seeking a dynamic Marketing Lead to spearhead our growth and brand presence in the DACH region. As a key member of our international team, you will take full ownership of the marketing strategy, driving lead generation and market visibility for our low-code business process automation platform.

Key responsibilities

• Develop and execute a comprehensive marketing plan for Germany, Austria, and Switzerland, aligned with sales and growth objectives.
• Manage omnichannel campaigns across paid and organic channels, including LinkedIn, Google Ads, and content marketing.
• Plan and coordinate regional events, ranging from trade fairs and conferences to webinars and roundtables.
• Build and maintain relationships with German-language trade media, analysts, and industry influencers to enhance brand awareness.
• Monitor and report on key performance indicators, including MQLs, SQLs, pipeline contribution, and campaign ROI.

Requirements

• Native-level German proficiency and strong English communication skills.
• Proven experience in B2B marketing within the DACH region, with a deep understanding of local buyer behavior.
• Hands-on expertise in managing paid and organic digital campaigns and organizing B2B events.
• Strong copywriting skills and experience in PR or media relations.
• Proficiency with marketing tools such as HubSpot, LinkedIn Campaign Manager, Google Ads, and GA4.

What we offer

• A B2B contract with 100% remote work flexibility.
• Full ownership of the DACH market strategy with a direct impact on company growth.
• Access to necessary budgets, tools, and support from specialized internal teams.
• A fast-paced, international work environment with streamlined decision-making processes.