Marketing Analyst - Senior

SOFTSWISS is looking for a Senior Marketing Analyst to join our dynamic marketing team. In this role, you will work across the full B2B customer journey, helping to improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.

Key responsibilities

• Manage end-to-end B2B funnel analytics, monitoring conversion performance and identifying bottlenecks to drive optimization.
• Maintain and enhance KPI reporting infrastructure and funnel performance frameworks to support strategic decision-making.
• Own marketing attribution and tracking frameworks to ensure accurate measurement of lead sources and campaign influence.
• Lead A/B testing and CRO processes across landing pages, from hypothesis generation to analysis and optimization recommendations.
• Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes and overall revenue impact.

Requirements

• 5+ years of experience in marketing, growth, or performance analytics, preferably within B2B Tech, SaaS, or FinTech.
• Strong understanding of B2B marketing and sales funnels, including pipeline analytics and customer journey analysis.
• Hands-on experience with web analytics tools such as GA4, GTM, and BI visualization platforms like Tableau or Power BI.
• Practical SQL skills and proficiency in Excel or Google Sheets for complex data analysis.
• Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level.

What we offer

• Private health insurance and comprehensive mental health support.
• Access to sports benefits and various wellness programs.
• Opportunities for professional development through upskilling, workshops, and conferences.
• Free online English lessons and local language courses.
• Paid time off and maternity leave support.