Lifecycle Marketing Manager

SafetyWing is building a global social safety net for remote workers, offering health, insurance, and retirement products to replace national welfare systems. We are seeking a Lifecycle Marketing Manager to own and optimize the customer journey across our consumer and business products.

Key responsibilities

• Own the lifecycle marketing strategy and build optimized onboarding email journeys for new customers.
• Manage recurring communications, newsletters, and lifecycle automations based on user behavior.
• Develop advanced customer segmentation strategies and maintain CRM health within HubSpot.
• Collaborate with Product, Design, and Marketing teams to launch new features and improve retention.
• Analyze campaign performance metrics to drive data-informed improvements across the customer lifecycle.

Requirements

• 5+ years of experience in lifecycle, CRM, or email marketing with deep expertise in HubSpot.
• Strong understanding of customer journeys, automated workflows, and segmentation techniques.
• Proven ability to analyze campaign data and make strategic, data-driven decisions.
• Excellent written communication skills with the ability to maintain an authentic brand voice.
• Strong organizational skills and the ability to manage multiple complex campaigns simultaneously.

What we offer

• A fully remote work environment allowing you to work from anywhere in the world.
• Comprehensive global health, income, and travel coverage through our own safety net.
• A minimum of four weeks of paid vacation per year.
• A new laptop and a yearly home office allowance to support your workspace.