Lead UI/UX Designer – DTC eCommerce Brand

Whisky Library is a modern, U.S.-based whiskey retail and subscription company dedicated to transforming how people discover and purchase spirits online. We are seeking a Lead UI/UX Designer to own and elevate the end-to-end customer experience across our direct-to-consumer eCommerce ecosystem, blending strategic design with conversion-focused optimization.

Key responsibilities

• Lead end-to-end customer journeys across web, mobile, landing pages, and checkout flows.
• Conduct UX research and analyze customer behavior to identify friction points and opportunities.
• Design experiences that improve conversion rates, engagement, and retention using data-driven insights.
• Build and maintain scalable design systems and UI component libraries to ensure brand consistency.
• Partner closely with engineering, marketing, and eCommerce teams to ensure pixel-perfect implementation.

Requirements

• 5+ years of UI/UX design experience in DTC eCommerce, consumer brands, or high-growth startups.
• Strong portfolio demonstrating both UX thinking and high-quality visual design.
• Proven impact on conversion rate, retention, or customer experience improvements.
• Expertise in Figma and modern product design workflows.
• Strong understanding of responsive design, accessibility, and usability principles.

What we offer

• Opportunity to shape the customer experience of a category-defining DTC whiskey brand.
• High-impact role with direct influence on revenue and customer satisfaction.
• Fast-moving, entrepreneurial, and globally distributed team environment.
• Significant autonomy and ownership over design direction and execution.