Lead Generation Specialist (Africa) – Senior

SOFTSWISS is seeking a dedicated Lead Generation Specialist to join our Business Development team and drive growth across African markets. You will play a pivotal role in identifying and qualifying prospective operators for our industry-leading iGaming solutions, directly contributing to the expansion of our commercial pipeline.

Key responsibilities

• Proactively identify and research potential operators and partners across African markets using market mapping and industry intelligence tools.
• Conduct effective cold outreach via email, LinkedIn, and phone to generate interest and secure qualified meetings for the Business Development team.
• Maintain accurate and up-to-date records of all outreach activities, lead status, and prospect information within the CRM system.
• Monitor regional iGaming news, licensing developments, and operator activity to uncover new business opportunities.
• Support event preparation by identifying key attendees and coordinating outreach efforts to maximize engagement.

Requirements

• Minimum 1–2 years of experience in lead generation, sales development, or business development within a B2B SaaS or tech environment.
• Strong research capabilities with proficiency in tools such as LinkedIn Sales Navigator and CRM platforms.
• Excellent written and verbal communication skills with the confidence to conduct professional cold outreach.
• High level of organization and attention to detail when tracking and reporting pipeline activity.
• Proficiency in English at a B2 level or higher.

What we offer

• Private health insurance and a comprehensive mental health program.
• Access to sports benefits and various professional development opportunities.
• Free online English lessons and local language courses.
• Paid time off and maternity leave support.
• Participation in internal workshops, professional conferences, and corporate events.