KOL Manager

Bjak is Southeast Asia’s largest insurance and financial services platform, dedicated to making financial products transparent and accessible to millions. We are looking for a strategic KOL & Influencer Marketing Specialist to lead our influencer ecosystem and drive brand visibility through impactful, data-driven campaigns.

Key responsibilities

• Identify, shortlist, and manage influencers across Instagram, TikTok, and YouTube to align with campaign objectives.
• Oversee end-to-end campaign execution, including content reviews, timeline management, and KPI tracking.
• Develop and maintain affiliate partnerships while optimizing performance based on conversion metrics and ROI.
• Analyze campaign performance and prepare detailed reports to provide actionable insights for future marketing strategies.
• Collaborate with creative, marketing, and product teams to ensure brand alignment and effective cross-functional communication.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 3 years of professional experience in KOL, influencer marketing, or social media management.
• Deep understanding of social media algorithms, content trends, and the influencer landscape.
• Strong analytical skills with proficiency in using analytics tools to measure campaign performance.
• Excellent communication skills and the ability to thrive in a fast-paced, deadline-driven environment.

What we offer

• Opportunities for fast-track career growth and professional development.
• A mission-driven work environment focused on making a meaningful impact.
• A collaborative and inclusive team culture with a flat organizational structure.
• High levels of autonomy and real responsibility in your daily work.