Instagram Viral Content Copywriter

Impact Clients is looking for an Instagram-obsessed trend analyst and copywriter to help scale a high-growth personal brand. If you spend your days dissecting viral content and understanding the psychology behind high-performing posts, this role offers the perfect opportunity to turn those insights into influential content.

Key responsibilities

• Research and uncover emerging viral trends across diverse niches on Instagram.
• Track and analyze at least 50 posts daily to identify successful hooks, copy, and visual styles.
• Translate viral insights into clear, actionable concepts, carousel copy, and video scripts.
• Collaborate with the internal content team to ensure all creative output aligns with the brand voice and strategic goals.
• Document key findings to facilitate fast and effective content execution.

Requirements

• Deep passion for Instagram, with a natural ability to spot trends and understand why content goes viral.
• Proven experience in copywriting and reverse-engineering the psychology of attention-grabbing content.
• Familiarity with the personal branding space and an understanding of how to drive engagement and inbound leads.
• Ability to work independently and maintain a high volume of research and creative output.

What we offer

• Full creative ownership and the autonomy to lead the viral content research strategy.
• The opportunity to work with a fast-growing, mission-driven brand in the online education space.
• A fully remote work environment that allows for flexibility and global collaboration.
• Clear pathways for professional growth into leadership roles such as Marketing Team Lead or Marketing Director.